Words mean things.
If I have one word such as “request” that functions both as a noun and a verb, and I have another word such as “ask” that is a synonym for it as a verb, that does not mean that “ask” is a synonym for “request” when used as a noun. “Ask” is not a noun, dammit. How lazy does one have to be to think that trying to drop two syllables off “customer requests” is a good idea?
Attention, marketing departments: verbal abominations such as “customer asks” (meaning things that your customers have requested in your product) are sufficient grounds for summary execution. Use of these phrases is your voluntary indication that you are a waste of biomass and must be immediately recycled.