Dear IT Marketing people;
You are required to immediately cease and desist from using the phrase “perfect storm” (example: “the current regulatory environment creates a perfect storm for compliance vendors”) in any subsequent communications or materials. You may be under the delusion that it shows that you are hip and trendy, but all it really does is let us know that you have nothing substantive to say and merely rely on stealing the latest buzzwords to try to tell us about your boring, unoriginal product.
Here’s a suggestion: stop your frantic efforts to stay on top of the latest chic IT lingo. Instead, devote a mere 10% of that time (yes, that’s one-tenth, for the four of you who understand fractions) to actually coming up with something original to say about your product or service.
You will get extra bonus points (and probably higher sales) if you can do so in simple language: “If you buy our product and use it correctly, your CEO has a smaller chance of going to jail” is much more clear and persuasive than just about anything else you can say, except for possibly, “If you buy our product and fifteen years’ worth of consulting services to go with it, you will be 500% more attractive to members of the appropriate gender and orientation.”
You can really increase sales by being honest about your product, but that’s an advanced topic for another time.
Thanks in advance for your kind attention. Please close your mouth and wipe the drool from your chin; it’s unbecoming.
Sincerely not living in 2000,